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Home > Estee Lauder Breast Cancer Campaign

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2008 | 2009

Estee Lauder Breast Cancer Awareness Campaign 2008
On September 30, 2008, Estee Lauder Companies Ltd. had held a kick off ceremony of their breast cancer awareness campaign at Times Square, Causeway Bay in Hong Kong. During the month of October, seven of its beauty brands had joined together to raise funds for the Hong Kong Hereditary Breast Cancer Registry to conduct a breast cancer study for family members of breast cancer patients who aged 40 or under, to receive genetic counseling and testing for the mutations.

Times Square was illuminated in glowing pink light whilst celebrities were on stage spreading a health message to raise the public awareness of hereditary breast cancer. [Photo Gallery]